1. Introduction
Maire Lou is committed to protect the privacy and security of your personal information. This Privacy Policy explains how we collect, use, and safeguard your data. It also describes your rights concerning your personal data.
2. Categories of personal data and processing purposes
The aim of the processing and registration of your data is solely to prepare, process and complete your order, to improve our customer service and for marketing purposes. Maire Lou will not transfer your personal data to any third party for the purpose of marketing.
Data which is transferred to a third party is solely used in order to fulfill Maire Lou’s obligations to you as a customer. Maire Lou may transfer data to Maire Lou's sub-contractors in connection with deliveries (for example your address which is necessary to our suppliers and shipping agents in order for them to deliver your order).
Metadata:
You may use our website without providing any personal data about you. In this case, we will collect only the following metadata that result from your usage: Referral page, data and time of access, data volume transmitted, status of transmission, type of web browser, IP-address, operating system and interface, language and version of browser software.
Your IP-address will be used to enable your access to our website. The metadata will be used to improve the quality and services of our website by analyzing the usage behavior of our users.
Account:
If you create an account on/in our website you may be asked to provide personal data about you, for example: name, email address, selected password, telephone number, invoicing and delivery address, request to receive marketing emails (voluntary). We process such personal data for purposes of providing our services to you, to provide you with marketing materials to the extent permitted by applicable law, and to analyze your interests for marketing purposes.
You can opt-out of receiving marketing emails at any time by using the "Unsubscribe" option or by contacting us.
Product Orders:
If you order a product via our website, we collect and process the following personal data about you: Your account data, type and amount of product, purchase price, order date, order status, product returns, customer care requests. We process such personal data for purposes of carrying out the contractual relationship and the product order, providing customer care services, compliance with legal obligations, defending, establishing, and exercising legal claims, and tailored marketing.
3. Legal Basis for Processing
Maire Lou is responsible under the Swedish Personal Data Act (1998:204) for the processing of the personal data which you as a customer provide us with. By providing us with your data you consent to Maire Lou using the collected data to fulfill our obligations to you, thereby providing you with the highest level of service possible.
Consent: When you provide your Personal Data with explicit consent for specific processing activities (e.g., sending marketing emails or newsletters)
Contractual Necessity: We can process personal data for the performance of the service.
Legitimate Interests: We process information for our legitimate business interests, such as improving our website and analyzing user behavior.
4. Data Sharing
Your data is used to process your orders, enhance customer service, and for marketing purposes. Data may be shared with subcontractors for deliveries. Your data is only kept for as long as necessary or required by law, and will be deleted afterwards. You can withdraw consent for marketing at any time. For any data changes or questions, please contact us. We value your privacy and have measures in place to protect your information. While we strive to safeguard your data, we cannot guarantee the absence of technical issues. Some functions may be temporarily unavailable during maintenance.
5. Your Rights
You may at any time write to Maire Lou and withdraw your consent to letting Maire Lou use your data for marketing purposes (for example by sending you newsletters, text messages, offers and such). If you wish to change your registered personal data or if you have any questions on which personal data we have registered please contact us at customercare@mairelou.com.
6. How long do we keep your Personal Data?
Maire Lou only processes your data as long as it is necessary in order to carry out Maire Lou’s services, or during any period of time which is prescribed by law. After this, your data will be deleted.
7. Cookie PolicyWhen you visit Maire Lou’s website, we may store information on your computer in the terms of "cookies." Cookies are commonly used by websites to provide visitors with access to specific functions. The data stored in cookies can also track your behavior on the website. There are two types of cookies: one is stored on your computer for a longer period to identify previous interactions, while the other, known as a session cookie, is temporarily stored in your computer's memory during your browsing session and disappears when you close your browser.
At Maire Lou, cookies are used for language selection, visitor statistics, and gathering preferences to improve our ability to provide relevant information to customers. We do not use cookies to collect personal data unless stated otherwise. If you do not want Maire Lou to use cookies on the website, you can adjust your browser settings to reject them. However, please note that this may impact the functionality of certain website features.
8.Children's privacy and legal purchase age
Maire Lou has no intention of gathering personal information from individuals under the age of sixteen (16). If you are under eighteen (18), we request that you inform and obtain consent from your parents or guardians before making any purchases or providing personal data to us via www.mairelou.com.
8. Changes to this Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our data practices or legal requirements. We will post the updated Privacy Policy on our website with the effective date.
9. Contact Information
If you have any questions or requests regarding this Privacy Policy or your personal data, please contact us at: customercare@mairelou.com.
This document was last updated on April 8th, 2024.
