Maire Lou redefines the modern wardrobe with the style-conscious woman top of mind by seamlessly combining thoughtfully designed pieces with longevity, versatility and comfort.

Founded and based in Sweden, Maire Lou infuses Scandinavian minimalism with a masculine–meets–modern femininity approach. Focused on luxe comfort, wearable silhouettes and elevated basics, the ambition is to create designs that compliment and flatter women of all shapes and sizes. Each garment is crafted from premium materials with meticulous attention to detail, designed to seamlessly integrate into the existing wardrobe and elevate the everyday style. 

With the ambition to empower women, Maire Lou places a strong emphasis on primarily collaborating with female-owned factories. By partnering with these factories our goal is to shine light on women in manufacturing and raise awareness on the great impact they have on the industry - cultivating a community where women support women.

"Maire Lou is my way of celebrating all the women that inspire me daily. I hope to instill confidence and power in all the women that wear my clothes".

With love, Jennifer.